Weber Shandwick has launched a proprietary issues and crisis support solution as part of its newly formed Weber Advisory EMEA offer, Radius. Developed in collaboration with global clients, the tool aims to empower communications and corporate affairs teams to more strategically, proactively and efficiently manage issues and crises to protect reputation and preserve license to operate.
Through the use of proprietary AI algorithms, Radius guides users step by step through a crisis response adaptable to each situation and in full compliance with their protocols, develops predictive scenarios for how crises could evolve and enables rapid creation of all communications and stakeholder materials in the organisations� tone of voice.
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Radius incorporates organisations� existing content, positioning, scenario planning and past responses with insights gleaned from other companies and organisations who have faced similar challenges, to allow companies to see ahead and to create impactful communications when every second counts.
�The key to effective issues and crisis response has always been about the speed with which you are able to react, if necessary. As misinformation and volatility continue to proliferate, the need for robust and effective crisis communication strategies at speed has never been more crucial for maintaining public trust and protecting brand integrity,"A said Barnaby Fry, Head of Crisis and Issues EMEA.A
"Radius combines automation with a personal touch, using proprietary AI to guide users through a tailored, protocol-friendly crisis plan. It predicts possible escalation paths and quickly generates polished communications in the organisation�s voice, empowering us and our clients to make critical strategic decisions with confidence.�
Greg Prager, President Weber Advisory, EMEA, commented, �Ensuring that we have the right solutions � from AI driven intelligence through to new and innovative uses of gen AI capabilities � to inform our strategic decision making and supplement our content development puts us in a better position to help our clients protect reputation and secure business continuity in times of crisis. Led by experienced crisis experts across our EMEA markets, we are focused on continuing to bring innovative solutions to our clients that meet the growing need for modern corporate affairs advisory.�