Independent PR agency, we scout, has been appointed as the earned media agency for Mudgee Region Tourism, following a competitive pitch.
The agency will oversee PR strategy, brand storytelling, media and influencer relations, and event activations.
Work has already commenced, with activations planned for the months ahead.
we scout's Co-founder and Director, Annabelle Jones, said: "We live for raw, real storytelling, and Mudgee Region delivers that in spades - micro-wineries, next-gen farmers, and art where you least expect it. The diversity in offerings found in Gulgong, Kandos and Rylstone is a perfect example of that.
"Their 'celebrate the small' ethos mirrors our belief that the right story, well told, can punch far above its weight. We're thrilled to help write the region's next chapter."
