Startup-focused strategic marketing and communications consultancy, UnMute, has welcomed Maybelyne Ng as Director of Client Relations and Strategy.
In her new appointment, Maybelyne leads the delivery of marketing and communications strategies for the consultancy's clients in Hong Kong and Singapore. She brings with her 16 years of APAC experience, including serving in senior roles at firms including CBRE, Colliers and Benoy.
Darren Boey, UnMute’s founder, first collaborated with Maybelyne in 2021 during a pro-bono mentorship initiative under the APACD’s Sustainable Communications Program. “Even back then, her remarkable efficiency, clarity of thought, and unshakable calm left a strong impression,” he said. “She’s been on my ‘one to work with’ list ever since.”
With this appointment, Darren's focus shifts towards strategic growth and new business development. “This is a big level-up for us," he commented. "Maybelyne enhances our ability to deliver results with precision, while also helping lay the groundwork for what comes next."