Shannen Tan has been elevated to the role of Senior Manager at Mutant to oversee a slew of clients across tech and corporate industries, including M1, Epson Southeast Asia and Deel.

Based in Singapore, she first joined the agency in 2022 as a Senior Public Relations Consultant. Prior to that, she was a PR Consultant at SYNC PR and a former contributing writer for KrAsia, with an interest in the intersection between tech and public policy. 

Edelman has announced the appointment of Anna Vogt as Global Chief Strategy Officer to lead the firm's global strategy community and focus on effectiveness, cultural relevance, and earned-first brand building. Upon starting her new role, she will report to Tristan Roy, President, Integrated Solutions & Delivery.

Anna's remit will include elevating Edelman’s strategic product and developing platforms and ideas. She will also be responsible for advancing the firm’s Earned Flywheel framework and scaling the use of data and AI-powered intelligence tools, including TrustStream, Edelman’s proprietary LLM-based system.

“Anna is an exceptional strategic leader with a rare ability to translate culture, data, and human behaviour into strategies and programs that deliver both relevance and results,” said Tristan. “She has a proven ability to integrate strategic disciplines across areas like social, UX, creator, AI, data and beyond. She is exactly the right person to help propel Edelman’s strategic ambition forward.”

Currently serving as EMEA Chief Strategy Officer at VML, Anna began her career as a WPP Fellow, before moving into senior strategy roles at BBH, MullenLowe, and TBWA London. Throughout her career, she has worked with global brands such as Persil/OMO, KitKat, British Airways, Adidas, Dulux, and Dubai Tourism.

“I’m excited to join Edelman at such a pivotal moment and work with colleagues and clients on ideas that unlock the full power of brand trust and earned creativity,” said Anna. “My goal is to make strategy an essential force across the firm and a powerful ally for our creatives and clients. When people work with Edelman, they should feel confident that growth will follow.”

Brent Fleeton (pictured) has taken on a new role as Global Director of Corporate Affairs at Ivanhoe Atlantic Inc (IVA). In this role, he oversees communications, government and stakeholder relations, policy, and reputation management across all of IVA’s jurisdictions. He reports directly to the President & CEO of Ivanhoe Atlantic, Bronwyn Barnes, and is a member of the Executive Leadership Team. 

Brent continues to be based in Dubai after serving as a Director at Consulum, where he played a key role in building geopolitical relationships and international narratives across multiple industries for the firm's clients.
 
Prior to Consulum, Brent was based in Australia, where he held several government and board positions, including with GT Communications, City of Perth, and Perth Racing.

Bronwyn Barnes, said “Brent’s appointment reflects Ivanhoe Atlantic’s growth as it moves to construction readiness for its ultra-high grade iron ore project Kon Kweni in Guinea that will utilise existing rail and port infrastructure in Liberia to deliver a premium iron ore product of 67.5% Fe to Atlantic markets.”