PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Tourism New Zealand selects agency to lead PR in Australia</span>

Tourism New Zealand selects agency to lead PR in Australia

Tourism New Zealand has appointed Ogilvy PR as its public relations agency of record in Australia, following a competitive pitch.

Ogilvy will be tasked with managing strategic communications activity in Australia, including earned-first creative campaigns and brand storytelling.

The agency will also be working closely with Tourism New Zealand's wider agency village as they prepare to launch several global brand initiatives and experiential campaigns to drive visitation from the Australian market.

Ogilvy PR's Head of Consumer PR & Influence, James Curtis, said the agency would utilise its specialist skills across culture-led creativity, media relations, influencer strategy and content creation drawn from both its Australian and New Zealand teams.

"We're excited to be working with the outstanding team at Tourism New Zealand to drive destination awareness, while deepening the emotional connection Australians have with our closest neighbour.

"With our unique approach to earned-first creativity, we'll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand, and support the tourism brand's bigger vision in a meaningful way."
Previous story

Figma names new JAPAC Communications Lead

Next story

Weber Shandwick Australia expands team with strategic new hires

You might also enjoy

H/Advisors
Moves

H/Advisors Klareco promotes Associate Director in Singapore

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.

Lachlan
Industry update

Lachlan Johnston and Tom Callachor team up to launch new consultancy

Lachlan Johnston and Tom Callachor have come together to launch Sedgwick Advisers, a new Australian-based reputation management, strategic communications, and public affairs advisory firm.

Sedgwick Advisers offers a range of services spanning strategic communications and reputation management, crisis and issues management, litigation and investigation support, regulatory and government affairs, and executive positioning and stakeholder engagement.

The pair bring more than 55 years’ combined experience, having previously advised ASX-listed companies, private organisations, industry bodies, and high-profile individuals.

A journalist turned communications professional, Lachlan has more than 30 years’ experience, with roles in Australia and the UK. He has held senior positions at companies including Woolworths Group, Morrow Sodali, Qantas, and AMP.

Tom brings more than 25 years’ experience in public affairs, regulation, and communications, spanning sectors including gambling, entertainment, sport, and healthcare. He has also spent part of his career as an ASX executive and in government as Chief of Staff to several ministers. 

Tara
Moves

Tara Pereira takes up new appointment as Head of Communications

Tara Pereira has joined Australian deep tech investment fund, Main Sequence, as Head of Communications. She has moved in-house following nearly eight years at Sling & Stone, most recently as Associate Director, Deep Tech & Science.

Tara also holds agency experience at FleishmanHillard, Eleven and Thrive PR.