Tourism New Zealand has appointed Ogilvy PR as its public relations agency of record in Australia, following a competitive pitch.
Ogilvy will be tasked with managing strategic communications activity in Australia, including earned-first creative campaigns and brand storytelling.
The agency will also be working closely with Tourism New Zealand's wider agency village as they prepare to launch several global brand initiatives and experiential campaigns to drive visitation from the Australian market.
Ogilvy PR's Head of Consumer PR & Influence, James Curtis, said the agency would utilise its specialist skills across culture-led creativity, media relations, influencer strategy and content creation drawn from both its Australian and New Zealand teams.
"We're excited to be working with the outstanding team at Tourism New Zealand to drive destination awareness, while deepening the emotional connection Australians have with our closest neighbour.
"With our unique approach to earned-first creativity, we'll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand, and support the tourism brand's bigger vision in a meaningful way."
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