Tourism Fiji has appointed Havas Red to lead its PR and influencer activities in Australia, following a competitive pitch process.
Havas Red's remit includes creative PR campaigns, media relations, influencers, and brand partnerships that build on Fiji’s platform, 'Where Happiness Comes Naturally'.
It joins sister agencies, Havas Host and Havas Media, in forming the destination’s Australian agency village.
Tourism Fiji's CEO, Brent Hill, said: "Havas Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories, and reasons, for Australians to choose Fiji as their next or return travel destination. Their ideas were designed to cut through in culture and the evolving media environment.
"The team at Havas Red have proven capability in helping tourism brands land ideas that truly represent their unique brand positioning, and we’re excited to build those ideas together and continue to show a different side to Fiji."
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