Integrated marketing and communication agency, Elevate Communication, has bolstered its senior leadership team with the appointment of Amanda Gormley as its new Communication Director. She will lead the agency's communication clients, overseeing national strategy, campaign delivery, and PR programs across the agency’s client portfolio spanning finance, tech, government, health, property, agriculture and not-for-profit sectors.

Amanda brings more than 18 years' experience in strategic communication, PR, media and stakeholder engagement across consumer, corporate and government sectors. She has held senior roles at Australian and London-based agencies, specialising in public relations, issues management, executive profiling, sponsorship, and talent management.

Elevate's Managing Director, Mel Deacon, said Amanda's appointment reinforces the agency's commitment to investing in senior talent and deepening its communication expertise.

"Amanda is an exceptional communicator and leader who brings both creative vision and commercial acumen," Mel said.

"Her appointment adds further depth to our senior team as we continue to expand nationally and build on our reputation as one of Australia's most trusted marketing communication partners."

Earned-first communication agency, We. Communications, has announced its new look leadership team in Australia. The Executive Management Team (EMT) is tasked with driving the next stage of growth for the agency, following a string of recent wins across the agency's health, technology, corporate, and integrated marketing practices.

Summer Reading has joined as Group Head Corporate & Financial Communications. She made the move from Icon and has over 15 years' communication experience across geographies and agencies, including senior roles at Thrive, Ketchum, and Expedia Group.

Summer is responsible for driving growth and delivering strategic counsel across the professional services, corporate and financial communication sectors. She will also head up We.'s issues and crisis offering, working alongside We.'s Managing Director, Dan Woods.

Sarah Tu has rejoined the agency in the newly created role of Group Head, Integrated Marketing, following a stint at Lion. She brings more than a decade of experience working across integrated communications, media, social, strategy and creative.

Jasmine Mayo has joined We. as Head of Technology from boutique Technology PR agency Espresso Communications, as previously reported on Telum.

David Leahy continues as General Manager, a role he has held since 2023, and has expanded his remit to include We.'s Health practice while Emma Hussey, Head of Health, is on maternity leave. David has almost 20 years' communication experience across agency and in-house and was We.'s first head of health in Australia from 2012 to 2016.

John Egan retains his role leading We.'s finance function, having just completed five years with the agency.

Commenting on the new team, We. Australia's Managing Director, Dan Woods, said: "The world of PR and communication - like the world in general - continues to face huge challenges and change. The value of our leaders' experience and wisdom, combined with their understanding of the challenges our clients face and the influencers of their audiences, has never been more important.

"I firmly believe in the saying that 'leadership is culture'. I also believe that strong, committed leadership has never been more important. We.'s senior leaders are thoughtful, considered, dedicated professionals who are energised by our clients’ work and their challenges. I look forward to partnering with them on the next stage of the agency’s growth."

^{(Pictured, from left: Nitin Mantri, President (APAC) with EMT: Summer Reading, John Egan, David Leahy, Sarah Tu, Dan Woods, Jasmine Mayo)}

Zeno Group has promoted Stephanie Punchard to Account Director. She joined the team as Senior Account Manager, where she managed clients including Motorola, Lenovo ISG, Lenovo Analyst Relations and Shokz. Prior to this, Stephanie was at Dentsu and Clemenger.

Zeno Group has also announced the promotions of Lisa Lim to Senior Account Manager and Clarissa Tan to Senior Account Executive.