Industry update

Tonic bolsters its leadership following ANZ growth

by Telum Media

21 October 2025 12:05 AM

2 mins read

Tonic Communications has strengthened its leadership ranks, promoting Georgia Coleman to Managing Director. This follows year-on-year growth and continued expansion of the agency's trans-Tasman offering.

The agency was launched in February last year by parent company, Attivo, which saw Georgia take on responsibilities as General Manager.

Effective immediately, Georgia will oversee the agency's newly-established hubs in both Australia and New Zealand, fostering innovation across all its communications capabilities while further expanding Tonic's team.

Attivo ANZ's CEO, Sue Squillace, said: "Georgia has done an amazing job growing Tonic's business in both markets building capabilities, scope and footprint. She led a strong expansion of services into Australia, using her previous experience across both markets, while working alongside Attivo's brand and media agencies on recent projects for RSPCA, Bosch, Arla Foods and Women’s Asian Cup 2026.

"We are incredibly proud of the new business growth she has achieved and have no doubt that as MD she will take Tonic to even more success in the future."

Georgia said: "I'm incredibly proud of the team we’ve built and the partnerships we’ve formed since launching Tonic. From day one, our focus has been on delivering work that earns attention and creates real, lasting impact. Stepping into the MD role is about continuing that momentum - growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic stays as the agency that clients trust for strategic thinking, innovative ideas and genuine heart."

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