The Qode, the Dubai-headquartered communications agency specialising in luxury fashion, watches & jewellery, beauty, hospitality, automotive, and lifestyle, has announced a strategic partnership with Egypt-based agency Flare PR, founded by Ingy Yousri Ismail.
The partnership with Flare PR is primarily driven by growing demand from The Qode’s existing portfolio of regional and global clients, many of whom are increasingly looking to activate within Egypt as part of their broader Middle East strategies. With this collaboration, The Qode will extend its services into Egypt seamlessly, delivering on-the-ground execution, deeper local insight, and closer access to key media, partners, and cultural stakeholders.
By combining Flare PR’s local expertise and media relationships with The Qode’s regional and international network, the partnership aims to deliver consistently while adapting to the Egyptian market, helping brands engage effectively and authentically. As part of this integrated approach, the partnership also provides brands with access to a growing pool of Arab talent based in Egypt, supporting culturally relevant collaborations that complement broader communications strategies.
Dipesh Depala, Managing Partner and Co-Founder of The Qode, said, “We are seeing increasing demand from our clients to expand their presence into Egypt, as the market continues to evolve and attract significant regional and international investment. Partnering with Flare PR allows us to respond to that demand with the right local expertise and on-the-ground presence.”
Ayman Fakoussa, Managing Partner and Co-Founder of The Qode, added, “Egypt represents an important strategic market for many of our clients today. This partnership allows us to better support their ambitions within the country, while ensuring that our approach remains locally relevant and culturally informed.”
Ingy Yousri Ismail, Founder of Flare PR, commented, “This collaboration allows us to support brands entering or expanding within Egypt in a more strategic and impactful way, while also connecting them with the country’s rich and influential talent landscape. Egypt has always been a cultural hub for the region, and there is a strong opportunity today to align brands with the right voices and narratives in a way that feels both authentic and commercially meaningful.”
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