The MC Collective (MCC) has been appointed regional public relations partner for Mama Shelter Singapore, ahead of the launch of the brand’s first property in Asia. The MCC will support Mama Shelter Singapore across media relations, KOL marketing, and strategic partnerships in Singapore and across the region.
“The MC Collective showed a real understanding of what makes Mama tick - from our tone of voice to our spirit,” said Xavier Pougnard, General Manager, Mama Shelter Singapore. “Our Singapore launch marks a huge leap in the brand’s global growth, and we needed the right partner for the job. The MCC team brought a vibrant mix of strategy, creativity and that special spark that made them feel instantly part of the Mama gang. We can’t wait to open our doors - everyone’s invited!”
“We couldn’t be more thrilled to be working with Mama Shelter. From day one they’ve tossed out the rulebook, bringing heart, humour and personality to every corner of their hotels. There’s an energy to the brand that’s impossible to ignore and we’re so excited to help introduce that irreverent charm and warm, bighearted Mama welcome to this part of the world,” Eliza Marriott-Smalley, Founder of the MC Collective, shared.
Mama Shelter Singapore is set to open in September 2025 on Killiney Road.