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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >The MC Collective bags a new account</span>

The MC Collective bags a new account

The MC Collective (MCC) has been appointed regional public relations partner for Mama Shelter Singapore, ahead of the launch of the brand�s first property in Asia.A The MCC will support Mama Shelter Singapore across media relations, KOL marketing, and strategic partnerships in Singapore and across the region.

�The MC Collective showed a real understanding of what makes Mama tick - from our tone of voice to our spirit,� said Xavier Pougnard, General Manager, Mama Shelter Singapore. �Our Singapore launch marks a huge leap in the brand�s global growth, and we needed the right partner for the job. The MCC team brought a vibrant mix of strategy, creativity and that special spark that made them feel instantly part of the Mama gang. We can�t wait to open our doors - everyone�s invited!�

�We couldn�t be more thrilled to be working with Mama Shelter. From day one they�ve tossed out the rulebook, bringing heart, humour and personality to every corner of their hotels. There�s an energy to the brand that�s impossible to ignore and we�re so excited to help introduce that irreverent charm and warm, bighearted Mama welcome to this part of the world,� Eliza Marriott-Smalley, Founder of the MC Collective, shared.

Mama Shelter Singapore is set to open in September 2025 on Killiney Road.A
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