PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >The Foundry Asia launches Shanghai office</span>

The Foundry Asia launches Shanghai office

As The Foundry Asia marks its second anniversary, the agency has announced the opening of its Shanghai office.

The new office is led by Sophie Steiner, who is previously a Shanghai-based journalist and editor with over a decade of experience in F&B and lifestyle publishing. Sophie previously held roles at That�s Shanghai and ShanghaiWOW, and has contributed to World�s 50 Best, Business Insider, and other international titles. She now heads both the agency's international PR team and Shanghai operations.

�Shanghai has always set the tone for the region. As more of our clients look to grow their presence in China, having a team here gives us the proximity and agility to support them in a way that�s both strategic and culturally grounded,� said Germaine Woon, Founder and Managing Director of The Foundry Asia. �It�s one of the most exciting cities in the world for food and drink, and we�re here to help tell authentic stories in a way that resonates.�

Recently, The Foundry Asia has been reappointed by Lee Kum Kee to lead its creative marketing, PR, and social media efforts at The World�s 50 Best Restaurants 2025, which will take place in Turin. In Macau, the agency was chosen to lead the global PR and strategic marketing efforts for Wynn Palace as the hotel prepares to host the Asia�s 50 Best Bars 2025 awards this July.

As the agency enters its third year, it is preparing to announce a new vertical under The Foundry Asia umbrella, set to launch in Q1 of 2026.
Previous story

PRHK's panel discussion on "PR trends in the Year of the Snake"

Next story

Study Highlight: The 2025 Edelman Trust Barometer for Asia Pacific

You might also enjoy

Azal
Moves

Azal Khan starts as Corporate Media Relations Manager

Azal Khan has joined IR Department as Corporate Media Relations Manager. She has finished her time at The Agency Real Estate, most recently as Communications and Content Manager. Prior to this, Azal was a business, real estate and news journalist at the ABC and News Corp.
GWPR
Industry update

GWPR announces recipient of its 2025 Australia Mentoring Scholarship

GWPR Australia has announced Maya Ivanovic, Associate Director - Client Services at Palin Communications, as the recipient of its inaugural 2025 GWPR Mentoring Scholarship.

Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.

The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.

GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.

Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."

Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
Roblox
Industry update

Roblox hires new APAC communications leader

Papri Dev has stepped into the role of APAC Communications Head at Roblox. Based in Singapore, she spearheads strategic communications and brand building across APAC for the gaming and creation company.

Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.