As The Foundry Asia marks its second anniversary, the agency has announced the opening of its Shanghai office.
The new office is led by Sophie Steiner, who is previously a Shanghai-based journalist and editor with over a decade of experience in F&B and lifestyle publishing. Sophie previously held roles at That�s Shanghai and ShanghaiWOW, and has contributed to World�s 50 Best, Business Insider, and other international titles. She now heads both the agency's international PR team and Shanghai operations.
�Shanghai has always set the tone for the region. As more of our clients look to grow their presence in China, having a team here gives us the proximity and agility to support them in a way that�s both strategic and culturally grounded,� said Germaine Woon, Founder and Managing Director of The Foundry Asia. �It�s one of the most exciting cities in the world for food and drink, and we�re here to help tell authentic stories in a way that resonates.�
Recently, The Foundry Asia has been reappointed by Lee Kum Kee to lead its creative marketing, PR, and social media efforts at The World�s 50 Best Restaurants 2025, which will take place in Turin. In Macau, the agency was chosen to lead the global PR and strategic marketing efforts for Wynn Palace as the hotel prepares to host the Asia�s 50 Best Bars 2025 awards this July.
As the agency enters its third year, it is preparing to announce a new vertical under The Foundry Asia umbrella, set to launch in Q1 of 2026.
The new office is led by Sophie Steiner, who is previously a Shanghai-based journalist and editor with over a decade of experience in F&B and lifestyle publishing. Sophie previously held roles at That�s Shanghai and ShanghaiWOW, and has contributed to World�s 50 Best, Business Insider, and other international titles. She now heads both the agency's international PR team and Shanghai operations.
�Shanghai has always set the tone for the region. As more of our clients look to grow their presence in China, having a team here gives us the proximity and agility to support them in a way that�s both strategic and culturally grounded,� said Germaine Woon, Founder and Managing Director of The Foundry Asia. �It�s one of the most exciting cities in the world for food and drink, and we�re here to help tell authentic stories in a way that resonates.�
Recently, The Foundry Asia has been reappointed by Lee Kum Kee to lead its creative marketing, PR, and social media efforts at The World�s 50 Best Restaurants 2025, which will take place in Turin. In Macau, the agency was chosen to lead the global PR and strategic marketing efforts for Wynn Palace as the hotel prepares to host the Asia�s 50 Best Bars 2025 awards this July.
As the agency enters its third year, it is preparing to announce a new vertical under The Foundry Asia umbrella, set to launch in Q1 of 2026.
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