Sophie Gough has been elevated to Senior PR Manager, APAC at Bethesda Softworks. She first joined the video game publisher in 2020, where she has led communications for the business across the APAC region. Prior to moving in-house, Sophie built her career at Ogilvy PR ANZ.

iD Collective has been selected to support the launch of Melrose FutureLab's NMN (Nicotinamide Mononucleotide) product line.

The agency will support the brand across brand, communications, advertising, media buying, and campaign strategy, with a focus on driving awareness, education, and cultural relevance around longevity science in Australia.

iD Collective's Executive Director, Amanda Booth, said: "Longevity is fast becoming one of the most important conversations in wellness and Melrose FutureLab is leading it in a credible accessible way. We're proud to support the brand at such a pivotal point and help bring this next generation of health innovation into the mainstream."

Australian clothing and footwear company, R.M.Williams, has appointed MCMPR as its integrated communications agency.

The agency will support R.M.Williams across strategy, communications and media management, talent engagement, showroom and experiential activations.

Founder & Director of MCMPR, Marie-Claude Mallat, said: "R.M.Williams represents the very best of Australian craftsmanship, built on integrity, longevity and an unwavering connection to Country. We are proud to partner with a brand that values local manufacturing, sustainability and innovation, while honouring the enduring lessons of legacy.

Our focus will be on bringing R.M.Williams’ boots, apparel and community-led mission to life through strategic and multi-channel communications that feel authentic, modern and enduring."