PR News
New ASX Head of Comms

New ASX Head of Comms

ASX has appointed Peter Habib as Head of Communications. He joined after more than two years as Head of Communications and Brand at InfraBuild.

Backed by a career of two decades, Peter previously served in comms teams at Commonwealth Bank and Telstra.

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Telstra Health appoints Government Engagement Specialist

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Telstra Health appoints Government Engagement Specialist

Telstra Health has welcomed Megan De Kock to its team as Government Engagement Specialist. She made the move from biotechnology organisation, BIENCO, where she was Media And Communications Officer.

Prior to her roles in the health sector, Megan built her career at a range of PR agencies, including Ogilvy PR and HAVAS Red.

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Sophie Gough steps up as Senior PR Manager APAC

Sophie Gough has been elevated to Senior PR Manager, APAC at Bethesda Softworks. She first joined the video game publisher in 2020, where she has led communications for the business across the APAC region. Prior to moving in-house, Sophie built her career at Ogilvy PR ANZ.

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Industry update

iD Collective adds new client to its roster

iD Collective has been selected to support the launch of Melrose FutureLab's NMN (Nicotinamide Mononucleotide) product line.

The agency will support the brand across brand, communications, advertising, media buying, and campaign strategy, with a focus on driving awareness, education, and cultural relevance around longevity science in Australia.

iD Collective's Executive Director, Amanda Booth, said: "Longevity is fast becoming one of the most important conversations in wellness and Melrose FutureLab is leading it in a credible accessible way. We're proud to support the brand at such a pivotal point and help bring this next generation of health innovation into the mainstream."