Global marketing agency, TEAM LEWIS, has introduced its Sino Global Practice, 灵智营销. With teams across APAC, EMEA, the UK and the US, the practice draws on the agency's experience in multi-region collaboration to help Chinese brands expand internationally by combining local insight with global expertise.

TEAM LEWIS' experience working with Chinese brands includes supporting the launch of Chery in the UK, serving as lead agency for Haier in Germany, and providing integrated communication services and brand storytelling for Ecovacs and OPPO.

Jen Wu, SVP, Commercial Operations at TEAM LEWIS said: "Global expansion is complex for ambitious Chinese brands. Our role is to help them move at pace, with confidence. The SinoGlobal Practice brings together bilingual teams across key markets. We integrate strategy, creativity and execution to remove friction and delay. The result is faster decisions, smoother rollouts and meaningful global impact."

Kate Kwan, Managing Director, Greater China Region at TEAM LEWIS said: "Our extensive global footprint has made TEAM LEWIS a trusted partner for Chinese brands across a wide range of sectors seeking to expand into international markets. Guided by a 'glocal' mindset and a deep understanding of how Chinese brands operate, we serve as both cultural translators and strategic storytellers, consistently delivering campaigns with real value, driving growth and impact at unmatched speed."