TawasulComms brings in senior hire to lead tech practice

Gulf-based communications consultancy firm Narrative Shapers and PR Academy, a UK-based PR training firm, have signed an agreement to collaborate on developing and rolling out training courses and workshops across the Gulf region.

The agreement covers a range of disciplines, from internal communications to crisis issues, strategic communications, change management, digital engagement, sustainability and artificial intelligence. Workshops will be provided over the course of one to two days and can be delivered either on-site or in the UK.

The team said that the purpose behind the partnership is to ensure that marketers and public relations practitioners understand the theory and can apply best-practice frameworks and approaches, with the aim of transforming how they practise communications for themselves, their organisations, and their countries.

“Having worked in the Gulf for over two decades in the fields of communications and marketing, I know how much I would have benefited from these training courses,” said Alex Malouf (pictured left), Founder and Managing Partner, Narrative Shapers.

“For the first time, in-house teams and executives will be able to benefit from the best possible learning delivered in the Gulf. Best practices, including local examples, will be anchored in theory, and attendees will be engaged in learning that is both engaging and informative as we help them to better tell the region’s stories both at home and abroad.”

“The Gulf region is one of the most exciting public relations markets today, and what stands out is the ambition to tell the region’s story on a global scale. What we are here to do is to provide Gulf-based professionals with the means and the tools to be able to best tell their stories through face-to-face training in partnership with Narrative Shapers,” said PR Academy Director, Ann Pilkington (pictured right).

Global men's health charity, Movember, has appointed Ogilvy as its PR agency of record following a competitive pitch.

With immediate effect, the agency will drive Movember's media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications activity to raise awareness of men's health issues, and grow participation in the annual Movember campaign.

Ogilvy’s Head of Consumer PR & Influence, James Curtis, said: "Movember holds a deeply personal significance for me. As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart. The organisation's ability to tackle serious men's health issues in a way that is genuinely unique and culturally resonant is something I have always admired. The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride."

Movember's PR Manager, Australia and New Zealand, Louise Fennelly, said: "Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men’s health landscape. The agency demonstrated a strong ability to develop ideas that generate genuine media and cultural traction, while also showing a genuine passion for our cause and a clear connection to Movember's mission.

"The appointment marks a significant step in the organisation’s ambition to grow awareness, drive participation, and inspire more people to get involved in the movement."

Roman Lee has joined Bravo Events & Entertainment as Senior Manager, PR & Communications.

Based in Malaysia, he leads media relations, influencer engagement, and PR campaigns covering both consumer and corporate events for clients across sectors. Bringing more than eight years of industry experience, Roman was most recently Account Manager, PR & Influence at Ogilvy Malaysia.