Subway appoints agency for full suite of earned communications in Australia

Sophie Roubicek has been promoted to Executive Director at Herd MSL. She joined the team in 2021 and was most recently Group Account Director. Prior to this, Sophie was at EVH and Rocket Comms. 

Sydney-based communications agency, MCMPR, has strengthened its leadership team with the appointment of Sarah Young as Managing Director, as it approaches its 30-year anniversary later this year.

Sarah joins MCMPR with more than 20 years' experience across public relations, communications, and integrated marketing. She has previously held Managing Director roles at Australian agencies, where she led teams and delivered campaigns for local and international consumer and lifestyle brands.

As Managing Director, Sarah will work alongside Founder and CEO of MCMPR, Marie-Claude Mallat , and the agency's leadership team to guide the agency through its next stage of growth, oversee operations, client services, team development, and business strategy.

"Approaching our 30-year milestone is an important moment to reflect on how far we've come, but even more importantly, where we're headed," said Marie-Claude.

"Sarah brings an incredible breadth of experience leading high-performing agencies. She has a strategic mindset, exceptional commercial acumen, and a collaborative leadership style that made her a natural fit from day one. Together with our teams, we're building on MCMPR's strong foundations while evolving our capabilities to meet the future of communications and the changing needs of our clients."

Sarah said the opportunity to join MCMPR came at an exciting point in the agency's journey.

"MCMPR has built an incredible reputation over three decades for delivering exceptional work and lasting client partnerships. It's an exciting time to join the business as it continues to evolve. I'm looking forward to working alongside Marie-Claude and the wider team to strengthen our strategic and data-informed capabilities, foster innovation, and help shape the agency's next chapter." 

Full-service communications agency, iD Collective, has been appointed by kitchenware retailer, Global Retail Brands Australia (GRBA), to deliver strategic PR, media relations, digital, and influencer communications support across its portfolio.

One of iD Collective’s first campaigns under the partnership was providing PR support for the Baccarat Five Star Factory Direct Warehouse Sale. The agency is building on this momentum by continuing to support GRBA across a range of integrated communications initiatives, including a seeding influencer programme and paid social media activity for luxury home fragrance brand, Wanderlust.

Amanda Booth, Executive Director of iD Collective, said: “It’s so exciting to be working with Global Retail Brands Australia across its impressive portfolio of brands. The success of the Baccarat Warehouse Sale campaign set a strong benchmark and showed what’s possible through an integrated communications approach.

“We’re excited to keep building on this by bringing together our PR, influencer and digital expertise to deliver strategic campaigns that support both immediate objectives and long-term brand growth.”