SEC Newgate has released its 2025 Impact Monitor, the fifth annual global study which surveyed 20,213 respondents across 20 markets, including Australia, Hong Kong, Saudi Arabia, Singapore, and the UAE.
The Impact Monitor (previously known as 'ESG Monitor') is a global research study that looks at how environmental, social, and governance issues influence perceptions of businesses and governments. Key findings below:
Impacts defined locally
This edition highlighted a growing shift towards localised reputation assessment, as communities increasingly evaluate organisations through local lenses. Against a backdrop of heightened geopolitical tensions, the study noted a rising global preference for businesses to manufacture, hire, and source materials locally, even if this leads to higher consumer costs. These localised contributions were found to be closely linked to improved perceptions of organisations.
The study further revealed a gap between what the public expects from organisations and how they think those organisations are performing in traditional ESG and geopolitical matters. However, these perceived performance ratings have edged upwards, suggesting that many organisations are listening more closely to community concerns, responding more effectively to expectations, and communicating their impact with greater clarity and credibility.
Environmental and social expectations
On environmental impact, the study found that communities expect businesses to play an active role in addressing climate change, particularly in reducing carbon emissions and accelerating the transition to sustainable energy systems. However, enthusiasm softens when these measures could potentially raise consumer costs, underscoring the tension organisations face between delivering meaningful impact and maintaining affordability.
When it comes to social issues, communities want organisations to speak out and clearly communicate their values - even when these positions may not align with governments or stakeholder groups. The strongest support was found in closing the gender pay gap, improving accessibility to maximise workplace participation, and implementing policies that foster inclusive work cultures.
Governance accountability and cross-market optimism
In terms of governance, the study revealed that transparency remains a critical gap. 38 per cent of respondents globally believe that large businesses are sufficiently open and transparent, making this the lowest-rated aspect of governance in this edition and signalling a need for better communication and accountability.
The study also found wide variations in terms of national optimism. Compared to the global average of 48 per cent, Saudi Arabia, the UAE, Singapore, and India recorded the highest confidence levels, with at least eight in 10 respondents believing their country is heading in the right direction.
Study Highlight: SEC Newgate 2025 Impact Monitor
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Praytell has expanded into the Asian market and set up a new office in Singapore. Leading the new operation is industry veteran Debbie Chin, who joins the agency as Executive Vice President (EVP), Asia.
The office is built to support global brands navigating the Asian markets, while serving as a launchpad for brands looking to expand into the U.S. and beyond. Debbie drives global brand strategy alongside regional specialists, helming an integrated, growing team of six marketing and communications professionals supported by Praytell’s global creative, strategy, and insights teams.
"Launching in Asia is a massive step forward in our global journey," said Beth Cleveland, CEO of Praytell. "While much of the industry is consolidating, we are actively investing in growth. With Debbie leading the charge from Singapore, we are pairing our independent, agile spirit with her deep regional expertise to deliver the innovative, localized storytelling that global brands need right now."
Debbie brings more than 25 years of global communications experience across London, Shanghai and Singapore. She has partnered with companies across FMCG, luxury, beauty and lifestyle, including Unilever and P&G, helping brands navigate change, build reputation and drive growth through strategic thinking, creativity and integrated communications.
"Joining Praytell at this moment of global growth is an incredible opportunity," said Debbie. "Singapore sits at the crossroads of global business, and brands today are looking for deep local insights paired with world-class innovation. I’m thrilled to bring Praytell’s global centres of excellence to Asia, and to combine our best-in-class capabilities with genuine regional fluency to drive smart, culture-first impact for our clients."
Debbie also joins Praytell’s recently launched Global Impact Team. This specialised leadership group includes CEO Beth Cleveland, President Katelyn Driscoll, CFO Akash Desai, EVP and Australia Lead Zoe Watson, EVP and Travel Practice Lead Jamie Simpson, and Project Chief Growth Officer Charles Robinson, who work collectively to support Praytell’s overarching global growth and cross-border connectivity.
The launch of Praytell Singapore is designed to create an integrated collaboration point within the Project Worldwide alliance, which is aimed to help brands build meaningful brand experiences by connecting expertise across marketing, communications, entertainment, strategy, and innovation. Based within Project Hub at The Concourse in Singapore, Praytell will unite its creative communications capabilities with the regional strengths of sister agencies including global experience marketing agency George P. Johnson and cultural brand experience agency DARKHORSE.
"In today's fragmented landscape, clients are increasingly demanding seamless, cross-disciplinary innovation," said Ben Taylor, CEO of Project Worldwide APAC. "Bringing Praytell’s world-class earned and creative capabilities into Asia is a key accelerator for Project's global growth ambitions. By partnering Praytell’s independent, agile spirit with our established regional footprint, we are delivering the complete, hyperconnected creative ecosystem that global brands need to win."
Von Edrian Villanueva has stepped up to the role of Assistant Vice President, Head of Corporate Communications at PNB Holdings.
Based in the Philippines, he spearheads a range of communications initiatives, spanning corporate branding and reputation, public relations, press engagement, content development, digital communications, and events. Von has garnered more than a decade of communications experience across the non-profit, retail, and property sectors.
Kartik Selvaraju has been elevated to Senior Communications Manager (APAC) at Rystad Energy in Singapore.
In his role, he leads strategic communications, media engagement, reputation management, and events across the region. Kartik has accumulated more than six years of communications experience, having worked in the agency space earlier in his career before joining Rystad Energy in 2023.