PR News
Steve Bond

Steve Bond to lead comms for AFC Women's Asian Cup 2026

Steve Bond has taken up a secondment as Executive General Manager of Communications for the Local Organising Committee of the AFC Women’s Asian Cup 2026. He moves into the role from Destination NSW, where he joined in 2024 as Associate Director of Corporate Communications.

Steve brings two decades of experience in the sports sector, having previously held senior communications roles for the 2023 FIFA Women's World Cup, spent eight years at Chelsea Football Club, and held various positions at UK press agency Sportsbeat.

Previous story

PRCA MENA Growth Pulse Report 2026

Next story

IABC NSW unveils new 2026 Board

You might also enjoy

Fifty
Industry update

Fifty Acres and Arinex to support Women Deliver Conference

Not-for-profit specialist engagement agency, Fifty Acres, has joined forces with conference convener, Arinex, to deliver the global Women Deliver Conference from the 27th April at the Melbourne Convention Centre.

Fifty Acres has been tapped to lead media engagement and publicity for the conference, securing coverage across Africa, the US, the UK, Asia, and Australia. In addition, teams from both agencies are working together on managing the conference's scholarship program, developing the media strategy, and preparing the crisis management plan for the conference.

Fifty Acres CEO Jo Scard said it has been a wonderful experience for the team to be involved in such an impactful conference, building on our experience in the not-for-profit space.

Netflix
Moves

Netflix taps former Google comms leader for APAC role

Netflix has appointed Joy Albert as Vice President of Communications for the Asia Pacific region, effective 9th March 2026, as announced by Chief Communications Officer, Dani Dudeck.
Based in Singapore, Joy joins from Google, where she spent more than 12 years leading communications and public affairs across Asia Pacific for the Google brand and YouTube. Early in her career, she advised technology, media, and consumer goods brands across Asia and Europe, including FrieslandCampina, Burson, and Bertelsmann.

 
 

Alae
Moves

Alae Khaldi moves to Saudi Arabia, takes on new hospitality role

 Alae Khaldi has joined Rosewood Hotels & Resorts as Cluster Director of Communications. Moving to Saudi Arabia from Bali, he is responsible for leading integrated marketing, communications, digital and visual content efforts for the pre-opening of several Rosewood properties: Rosewood AMAALA and Rosewood Red Sea. 

In Bali, Alae was a Multi-Property Director of Marketing Communications for The St.Regis and The Luxury Collection. Before that, he was in comms roles with Banyan Tree Group in Thailand and Morocco.

On his appointment, Alae said, “Rosewood has always stood apart for the way it tells stories that feel considered and deeply rooted in place. To join the brand at this moment, and to help shape the narratives of two new destinations in Saudi Arabia, is both a responsibility and a privilege. I’ve been deeply impressed by the country, its culture, and its vision for the years ahead. I’m excited to contribute to building experiences and communications that honor that spirit and carry Rosewood’s philosophy forward with care.”