Stephen Howard has been appointed Head of Tourism PR & Communications for the Tourism Sector at the Royal Commission for AlUla (RCU). Based in Saudi Arabia, Stephen leads global communications and PR for the tourism sector, driving integrated advocacy and storytelling strategies with the aim of positioning AlUla as a world-class cultural and tourism destination.
His remit includes international media relations, government and industry engagement, and reputation-building for the tourism sector, in alignment with the Kingdom’s Vision 2030 goals.
Stephen commented on his appointment, "This opportunity is made even more meaningful being part of the Tourism Sector led by Phillip Jones, Chief Tourism Officer, whose vision continues to shape its direction."
"I will also be collaborating with Melanie de Souza, Executive Director of Destination Marketing - someone I have greatly respected since her Visit Victoria days - and her destination management and marketing team, whose expertise plays a vital role in positioning AlUla globally. Together, these efforts will ensure the destination’s tourism story continues to inspire audiences everywhere."
Prior to joining RCU, Stephen was Group Director of Marketing at Ovolo Hotels in Hong Kong, where he led brand, digital, and communications initiatives across Asia Pacific. His earlier career includes senior leadership roles with EVT and Hyundai Motor Company Australia.
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