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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Stellar evolves into specialist consultancy under sole ownership</span>

Stellar evolves into specialist consultancy under sole ownership

Stellar Communications has introduced a revised consultancy model and new brand identity under sole Owner and Director, Hayley Cole, repositioning the business as a specialist communications consultancy focused on premium hospitality, travel, and leisure brands.

According to the agency, the shift reflects changes it has observed across the communications industry, with brands seeking closer access to senior strategic counsel rather than traditional agency structures. The consultancy said it has restructured around a senior-led model centred on direct client relationships, category expertise, and longer-term communications strategy.

Under the new structure, clients will work directly with senior consultants across both day-to-day communications and broader brand strategy, moving away from a traditional layered agency model.

Hayley said that communications has changed over the past decade.

"Technology has created efficiencies and changed the pace of the industry, but thoughtful strategy, strong relationships and experienced judgement have become even more valuable as a result. Clients increasingly want direct access to senior people who understand their category deeply and can help guide communications with clarity and long-term perspective.

"For us, this evolution has been less about growth in the traditional agency sense and more about refinement.

"We've built a model that allows us to work closely with founders and leadership teams in a highly considered way, shaping narrative, reputation, and communications direction over time. The industry doesn't need more noise. Brands need clarity, consistency, and trusted strategic partners." 

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Communications network RAIYN has been launched in Dubai, led by Mazen Nahawi, Founder and CEO of CARMA and RAIYN, alongside four firm principals: Ahmad Itani, Founder and Chief Advisor, Cicero & Bernay; Louise Jacobson, Managing Partner, Brazen MENA; Sean Trainor, Chief Executive, Salient Communication Group; and Tarek Esper, Managing Director, SOCIALEYEZ.

The network brings together the four firms under a single accountable structure, designed to support organisations across MENA and beyond, aiming to strengthen their reputations, make better decisions, and deliver impactful outcomes.

Commenting on the launch, Mazen said, "The people of this region, nationals and expats, are best suited to speak on its behalf. That is the belief on which RAIYN is built. We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth. Communications needs a new dawn. That dawn begins with trust. RAIYN is a promise to bring people together, to build respect and to put trust at the centre of everything our industry does."

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PRecious Communications secures PR renewal in transportation sector

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Running through December 2028, the renewal extends PRecious Communications’ mandate across corporate reputation, trade storytelling, media relations, community impact, and executive visibility initiatives. During the initial retainer period, the agency provided strategic communications support for FedEx Indonesia across a range of industry sectors.

"This renewal reflects the confidence we have in PRecious Communications as a partner who understands our operations and the local landscape," said Garrick Thompson, Managing Director, FedEx Indonesia. "Indonesia's trade landscape is diverse and constantly shifting, and having a communications partner who keeps pace with that, and with our business, matters. We look forward to continuing this partnership as we support Indonesian businesses in an increasingly dynamic global trade environment."

PRecious Communications’ Founder and Group CEO, Lars Voedisch, added, "Our clients are facing a constant stream of noise, from geopolitics and regulation to trade and tariff shifts, all of which can obscure what truly matters. Securing a long-term, 2.5-year commitment from a global logistics leader like FedEx is a powerful testament to our corporate team’s strategic capabilities. We look forward to deep-diving into adaptive, insights-led campaign architecture that amplifies FedEx’s regional trade dominance and digital logistics innovations." 

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