Sophie Chant has announced the launch of SCPR, a PR and communications agency servicing clients across lifestyle, consumer, travel and tourism, FMCG, retail, hospitality, tech, NFPs, and more.
SCPR specialises in campaign ideation and strategy to drive storytelling, media relations, influencer marketing, affiliate marketing, events and partnerships, through to brand moments.
Sophie has been in the industry for over a decade, with a background that spans PR, events and influencer marketing. She's previously worked with various brands, including Violet Crumble, SA Tourism Commission, McDonalds, Proximo Spirits, Royal Botanic Gardens Sydney, PepsiCo, and Woolworths.
As part of SCPR's services, Sophie regularly works with a range of Australian PR, communication and marketing agencies, where she freelances, consults and helps lead projects.
Sophie said: "I wanted to build the type of agency people are proud to be a part of and work alongside; whether they're clients, team members, external partners, talent or journalists. In an ever-moving media landscape and an industry that continues to evolve, SCPR is built on strong industry insights and instincts, collaboration, creativity and working with people who are kind, work hard, and want to make an impact.
"We're laser-focused on the future and building our presence to continue delivering work that moves the needle and building long-term value for our clients."
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
-1.jpg)