Sling & Stone is joining forces with the former Editor of LinkedIn News Australia, Marty McCarthy, to bolster the agency's video-led content and LinkedIn training services.

The partnership will draw on Marty’s knowledge of LinkedIn and video production, and his background as a former ABC journalist and producer to deliver executive storytelling and profiling for CEOs, founders and subject matter experts across the business.

As part of the partnership, Sling & Stone will work with Marty to run training workshops to help leaders and marketing teams understand the LinkedIn algorithm, how to build their personal brands and leverage video in their communication strategies.

Marty will also work with Sling & Stone to create and execute LinkedIn thought leadership strategies and video content for clients around big moments, including brand events and launches.

Lucie Buchan, Associate Director, Editorial at Sling & Stone, said: “LinkedIn is changing the rules of visibility and influence, with an emphasis on credibility, relevancy and authenticity.
 
“Marty brings a lot of strategic know-how on what actually works on LinkedIn, plus a knack for producing the type of creative, native video that gets noticed.”

“I’m stoked to join the Sling & Stone team and bring my expertise in traditional media, video production and social media into the mix. We’re both deeply rooted into the technology and startup world, and that’s exactly where I want to focus my energy,” said Marty. 

“I’ve seen firsthand how LinkedIn can be a powerful place to turn influence into actual business deals. The key is showing up authentically and consistently. That's exactly the kind of impactful, no-BS content I’m excited to partner with Sling & Stone on to create for their clients.”

(Pictured: Lucie Buchan and Marty McCarthy)