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Myfanwy McGregor

Myfanwy McGregor is appointed as Director Global Communications, Asia Pacific

Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.
 

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Dylan May begins new chapter in the energy sector

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Dylan May begins new chapter in the energy sector

Dylan May has been appointed Senior Communications and Media Adviser at the Victorian Department of Energy, Environment and Climate Action. He finished eight and a half years at the Australian Renewable Energy Agency, leading the Media and Public Affairs team. Prior to this, Dylan gained in-house experience in the education and public safety sectors.

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Opera Academy Singapore names new marcomms lead

Jon Tan has joined Opera Academy Singapore as Director of Marketing Communications. In this role, he will oversee the academy’s marketing outreach and strategic communications, as well as head the Chinese Opera and develop its portfolio.

Jon brings over 15 years of experience in communications strategy, digital marketing, and brand transformation, with previous roles at OrangeTee & Tie, ERA Singapore, Far East, and SEAT Singapore.

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alt/shift/ welcomes AI specialist

Independent creative communications agency, alt/shift/, has announced the appointment of AI specialist, Tommy Hyde. Having worked alongside the agency's leadership team, has been tasked with building proprietary AI tools and systems, whilst working alongside clients to identify opportunities within their teams and business.

The appointment comes as alt/shift/ launches its first propriety tool, The Culture Wire. Conceived by the agency's Head of Social and Content, Damian Davitt, The Culture Wire is an AI-powered system that analyses patterns across media, online conversation and behaviour, and identifies cultural momentum before it reaches the mainstream.

alt/shift/'s Melbourne Managing Director, Sam Vassos, said: "At a time when a lot of people are talking about the impact or opportunities AI brings, we’re proudly investing and implementing smarter, more effective ways to deliver for our clients. Tommy's expertise gives us the technical capability to genuinely capitalise on what AI can do, and we're already seeing the impact of that across the agency.

"In PR and social, timing isn't just important - it's everything. Cultural moments, news cycles, trending conversations move fast, and if you're not structured to capitalise immediately, you're perpetually reacting instead of leading. Our clients are loving the pace at which we're able to bring them genuine opportunities, not missed moments."