Edelman has been appointed as the public relations agency for the Singapore Tourism Board (STB). The agency is tasked with overseeing STB’s always-on PR activities, including strategic planning, media engagement, issue and crisis counsel, digital amplification, and monitoring and measurement.
Edelman will also deliver earned-led communications for priority marketing initiatives across leisure travel, business travel, and meetings, incentives, conferences, and exhibitions (MICE).
The partnership focusses on strengthening storytelling, enhancing media relations, increasing online visibility and measuring communications effectiveness in support of STB’s Tourism 2040 roadmap, with the aim of elevating Singapore’s profile as a global destination.
Delicia Tan, Edelman’s CEO for Singapore, Hong Kong and Taiwan, said: “Singapore is one of the world’s most dynamic and forward-looking destinations. We are proud to partner with the Singapore Tourism Board and look forward to applying our integrated communications expertise to help tell Singapore’s story in a way that is relevant, compelling and culturally resonant.”