Singapore Tourism Board names PR partner to lead 2040 agenda

Norbazrina Yazid (Rina) has been appointed Director of Marketing & Communications at Waldorf Astoria Kuala Lumpur.

Reporting to the hotel’s Commercial Director, she is responsible for leading the development and execution of marketing and communications strategy, overseeing content, brand campaigns, and public relations, as well as driving digital presence to enhance brand visibility and guest engagement.

Rina brings more than 20 years of experience across startups and large organisations in multiple industries, including the energy sector with Mubadala Petroleum. Most recently, she supported the opening of the luxury Park Hyatt Kuala Lumpur.

Strategic public relations and communications agency, Narrative Communications, has officially launched a Sydney base. This comes as part of a broader growth strategy led by Principal, Lahra Carey, who will be based between Melbourne and Sydney.

Lahra said the addition of dedicated Sydney resources will enable Narrative to strengthen its presence in the Australian market.

“Opening a Sydney base is a natural next step for Narrative. We already work with clients across Australia, so having a physical presence in Sydney allows us to strengthen those relationships, attract new partnerships, and continue delivering strategic, high-impact communications support at scale,” she said.

The Sydney office will be led by newly appointed Sydney Director, Sophie Mullen, who recently relocated from London. She will work closely with both Narrative and its sister agency, NewsFlash Media, across corporate and strategic communications, reputation management, crisis advisory, and executive media training.

Sophie brings experience across corporate communications, reputation management, and issues and crisis management, spanning the technology, infrastructure and financial services sectors. Prior to joining Narrative, she held senior corporate communications roles at Deliveroo in the UK and Ireland, and advised a range of clients during her time at Hanbury Strategy and Burson.

Sophie said: "Narrative has built a strong reputation for thoughtful, strategic work with clients across Australia and opening a Sydney office reflects the next phase of that work. I’m incredibly excited to be building a team of local experts who will help our clients navigate complex communications challenges."