Independent communications agency, SBCo, has been appointed to lead communications for businessman and philanthropist, Anthony Bell OAM, and his supermaxi, TRIBECA LOYAL.
Led by Founder and Managing Director, Sally Burleigh, the agency will oversee strategic communications and media engagement in the lead-up to and during Anthony's return to the Sydney to Hobart race on Boxing Day.
Sally previously worked with Anthony and "team LOYAL" in 2011, marking a return to the race for the communications executive.
She said: "Having worked with Anthony (Bell OAM) and his 'super-sailors' and equally impressive professional sailing crew, the SBCo team understand the demands of this campaign and the opportunity to tell its story across sailing, business, sport, and philanthropy pillars. I'm delighted SBCo is back on board for 2026."