PR News
Anthony Bell OAM and Team LOYAL
Industry update

SBCo onboards newly launched TRIBECA LOYAL

by
28 October 2026 4:36 AM
1 min read

Independent communications agency, SBCo, has been appointed to lead communications for businessman and philanthropist, Anthony Bell OAM, and his supermaxi, TRIBECA LOYAL.

Led by Founder and Managing Director, Sally Burleigh, the agency will oversee strategic communications and media engagement in the lead-up to and during Anthony's return to the Sydney to Hobart race on Boxing Day.

Sally previously worked with Anthony and "team LOYAL" in 2011, marking a return to the race for the communications executive.

She said: "Having worked with Anthony (Bell OAM) and his 'super-sailors' and equally impressive professional sailing crew, the SBCo team understand the demands of this campaign and the opportunity to tell its story across sailing, business, sport, and philanthropy pillars. I'm delighted SBCo is back on board for 2026."

Share this

Telum Media creating connections

Get in touch to learn more

Book a demo
Previous story

Sophie Hull moves in-house as Group GM Corporate Affairs

You might also enjoy

Sophie
Moves

Sophie Hull moves in-house as Group GM Corporate Affairs

Sophie Hull has joined infrastructure company, Goodman Group, as Group General Manager Corporate Affairs. She was at GRACosway for three years, most recently as Director.

Sophie’s comms experience includes in-house roles within the NSW Government and the infrastructure sector for projects like WestConnex and Western Sydney Airport, and a secondment to Inland Rail (from GRACosway). This follows a career in broadcast journalism at Seven and the BBC.

27 October 2026 10:41 PM
1 min read
AKA
Moves

AKA Asia promotes General Manager

Yi Shi Ho has been elevated to General Manager at AKA Asia, where she leads operational performance, capability expansion and commercial growth.

She coordinates work across the agency’s three hubs: integrated creative, social and content, and earned communications and influence. She also serves as senior strategic counsel for key public and private sector accounts.

Yi Shi brings more than 15 years of agency experience from Edelman, The Secret Little Agency and MSL.

27 October 2026 5:36 AM
1 min read
XPENG
Moves

XPENG ANZ names Head of PR and Communications

XPENG ANZ has welcomed Scott Collie to the team as Head of PR and Communications. He finished his time at Polestar, where he was Product Communications Manager for two years. Prior to this, Scott was at CarExpert.com.au, following a career in journalism.

26 October 2026 11:15 PM
1 min read