Independent PR and communications agency, SBCo, has been appointed as the retained strategic PR and communications partner for Sydney's modern-membership club, The Pillars.
The partnership will launch with a series of private media previews, offering select journalists and industry leaders exclusive access to the club. This is followed by a strategic calendar of member and media events, supported by ongoing retained PR activity.
General Manager at The Pillars, Kieron Hunt said: "At The Pillars, every decision we make is intentional - and that extends to who we choose to partner with. Aligning with true experts in their field isn't just a strategic choice; it's a reflection of the standard we hold ourselves to every day.
"Sally and the SBCo team bring exactly that - deep expertise, genuine understanding of our world, and a shared commitment to excellence. As we continue to grow with curated purpose, partnerships like this one are what ensure our story is told with the same care and integrity that defines everything we do inside the club."
SBCo Founder / Director, Sally Burleigh added: "What has been built at The Pillars in just one year is remarkable. This is a club defined not only by its heritage setting, but by the care, pride and cultural standard set by the people inside it. SBCo's role is to complement that story - positioning The Pillars as the definitive destination for connection, creativity and influence in Sydney."