Independent communications, public affairs, and research group, Sandpiper, has announced the appointment of Elizabeth (Liz) Egginton as General Manager, Australia and New Zealand.
In addition to leading Sandpiper's Technology Practice, Liz will now lead teams based in Sydney, Melbourne, Perth, and Auckland, with a remit to continue growing Sandpiper's presence across the ANZ region. She succeeds Fran Boase, who now has an expanded remit as Managing Director and Global Practice Lead of Sandpiper’s Professional Services and Insurance Practices, and is taking on a broader strategic mandate to grow these practices across APAC and the Middle East.
Liz brings more than 25 years of experience in reputation management and corporate communications. This includes over two decades at IBM, where she led comms teams across the APAC region, managed brand reputation, and supported business growth.
Sandpiper's Chief Executive Officer, Emma Smith, said: "We are committed to building career paths for our teams, promoting from within Sandpiper, and to the advancement of women into senior positions. I am therefore delighted to announce Liz’s appointment to General Manager of our ANZ business. This is in recognition of the work, advice and counsel she gives to our clients, her deep ties in the ANZ market, and to the great job she is doing leading our Technology Practice across APAC and the Middle East."
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