PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Saggirio wins PR mandate for Indonesian skincare brand</span>

Saggirio wins PR mandate for Indonesian skincare brand

Serenitree Indonesia, a local skincare brand, has appointed Saggirio Communications as its official public relations agency.

The agency will oversee the brand's strategic PR efforts, including media outreach, brand communications, influencer engagement, and thought leadership.

Commenting on this partnership, Retta Oktaviani, Managing Director of Saggirio Communication, said, "We are truly excited to collaborate with Serenitree Indonesia. As a local brand with a clear vision, Serenitree embodies the values of sustainability, authenticity, and community that we deeply believe in. We look forward to amplifying their voice and helping expand their positive impact."
Previous story

OBPR sets sails into travel and lifestyle space

Next story

Liquid Ideas grows team with new hire

You might also enjoy

Azal
Moves

Azal Khan starts as Corporate Media Relations Manager

Azal Khan has joined IR Department as Corporate Media Relations Manager. She has finished her time at The Agency Real Estate, most recently as Communications and Content Manager. Prior to this, Azal was a business, real estate and news journalist at the ABC and News Corp.
GWPR
Industry update

GWPR announces recipient of its 2025 Australia Mentoring Scholarship

GWPR Australia has announced Maya Ivanovic, Associate Director - Client Services at Palin Communications, as the recipient of its inaugural 2025 GWPR Mentoring Scholarship.

Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.

The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.

GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.

Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."

Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
Roblox
Industry update

Roblox hires new APAC communications leader

Papri Dev has stepped into the role of APAC Communications Head at Roblox. Based in Singapore, she spearheads strategic communications and brand building across APAC for the gaming and creation company.

Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.