PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Roblox hires new APAC communications leader</span>

Roblox hires new APAC communications leader

Papri Dev has stepped into the role of APAC Communications Head at Roblox. Based in Singapore, she spearheads strategic communications and brand building across APAC for the gaming and creation company.

Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.
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Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.

Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.

Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.

"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."