Reta Lee (pictured right), formerly Editor‑in‑Chief of Yahoo Life Southeast Asia, has been appointed PR Account Director at MM Communications. In her new role, she will partner with the agency’s teams across Singapore, Jakarta, and Hong Kong, collaborating with Dubai to align regional storytelling and brand strategy. Reta will also lead integrated content and communications initiatives, connecting clients with audiences through insight-driven narratives.
Before MM Communications, she led Yahoo Life Southeast Asia’s editorial direction, managing multi-market teams producing lifestyle, entertainment, culture, and e-commerce content. She has also managed Her World Singapore and contributed to several of Singapore’s top lifestyle publications.
“I'm thrilled to bring the craft of high-impact content to the fore, helping clients not just communicate, but resonate. Great content doesn't just fill space - it earns trust, builds authority, and moves people to act,” said Reta. “Working alongside Marina and the team to craft communications that resonate across audiences is an exciting next chapter in my career.”
Marina Mathews (pictured left), Founder and Managing Director of MM Communications, added, “Reta’s editorial instinct, clarity of thought, and digital fluency bring an elevated dimension to our creative and strategic work. Having spent many years working across Asia and the Middle East, I’ve seen first-hand how the relationship between brand and media continues to evolve. Reta’s ability to translate insights into authentic, resonant narratives will be invaluable as we continue to guide clients through that evolution. Her proven editorial leadership and nuanced understanding of audience engagement will further strengthen how we build, protect, and amplify our clients’ reputations across diverse markets.”
Reta Lee appointed to comms role, moving into agency space
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Eastwest Public Relations has been appointed by International SOS to support its strategic communications in Singapore and Asia Pacific.
Working alongside the company’s regional and global communications teams, the agency will provide strategic counsel, media relations and press office support across the region.
Raymond Lau, Partner, Eastwest Public Relations, said: "The assumptions that once underpinned business as usual no longer hold. Geopolitical tension, economic uncertainty, and more frequent disruption now shape how organisations operate. Communication has become a strategic function against this backdrop - it determines how employees, clients and regulators judge an organisation's readiness when events unfold.
"International SOS sits at the centre of these issues, helping employers protect their people from security, health and wellbeing risks worldwide. We look forward to working with International SOS to raise the profile of their expertise in the region and that it reaches journalists and decision-makers who need it, accurately and at the right moment."
Syazlina Haniff, Head of Marketing and Communications, Singapore, International SOS, added: "International SOS has served organisations in Asia Pacific for over four decades, and the region remains central to our work.
”As employers contend with more complex risks to their people, from geopolitical instability to extreme weather and evolving health threats, clear and credible communication has become integral to how we support them – shaping how business leaders understand their duty of care and where they turn for guidance.”
Danyale Hooi has stepped up to the role of Marketing Communications Manager at Forvis Mazars in Malaysia.
In his new capacity, he leads strategic communications, corporate branding and events for the accounting firm. Danyale first joined the company as a Senior Marketing Communications Executive in 2023.
On 14th October 2026, Telum Media hosted an exclusive in-person discussion in Kuala Lumpur featuring Himanshu Bhatt, Acting Managing Editor of The Sun Malaysia. The session was also joined by Irene Tan, the publication's General Manager of Advertising and Marketing.
Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.
During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.
The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.
In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.
Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.