Reputation Works has launched SustainScore, a greenwashing audit service designed to help Asia Pacific companies validate their sustainability communications before regulators, investors, or customers can challenge them.
According to Reputation Works, greenwashing scrutiny is intensifying across Asia Pacific and its key trading partners. Mainland China, Singapore, South Korea, and Hong Kong have all put in place - or announced plans to implement - mandatory climate reporting, most aligned with ISSB-requirements.
“Too many businesses in this region find themselves caught between two worlds,” said Mark Jackson, Managing Director of Reputation Works. “They know sustainability matters to their stakeholders, but they're terrified of getting the messaging wrong. SustainScore gives them the confidence to speak up without the fear of being called out.”
SustainScore aims to address this challenge by auditing sustainability communications across areas, from claim substantiation to regulatory alignment. The service reviews materials that typically contain sustainability claims: annual reports, websites, investor decks, press releases, and campaign content. Each claim is then tagged for supporting evidence, including methodology, data sources, verification, and revision protocols. High-risk gaps are flagged against specific regulatory frameworks in a company's key markets.
“What we've built sits in the gap between informal PR advice and heavy legal compliance work,” Mark continued. “Most communications teams know they need to tighten their claims, but they don't have a structured way to do it. And most compliance teams understand the regulations but struggle to translate that into practical communications guidance. SustainScore gives you both: a clear view of where you stand today and a roadmap to fix it before anyone else notices the problem.”
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On 14th October 2026, Telum Media hosted an exclusive in-person discussion in Kuala Lumpur featuring Himanshu Bhatt, Acting Managing Editor of The Sun Malaysia. The session was also joined by Irene Tan, the publication's General Manager of Advertising and Marketing.
Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.
During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.
The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.
In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.
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