Independent PR agency, Agent99, has secured a series of new client wins in the new quarter, spanning wellness, lifestyle, AI, and thought leadership:

• Australian immersive sound medicine studio, Frequency Lab, has tapped the agency to spearhead an announcement campaign, drive awareness through media and influencer engagement, and profile founder Kim Williams as an expert in the field.
• Australian technology company, Digital Armour, has appointed Agent99 for the launch of its new offering, Impact40. The agency will support the launch by profiling Digital Armour's CEO and Co-Founder, Maria Padisetti, on AI’s impact on Australian businesses.
• The Hatchery is continuing its partnership with Agent99 to lead PR for its 2026 Women UNLIMITED Leadership Summit. The agency will be focusing on driving attendance, and managing thought leadership and profiling opportunities for the summit's list of speakers.
• Australian hard coolers and drinkware brand, Kodiak, has signed with the agency for a consumer-facing campaign.
• In partnership with Fleur & Co., Agent99 will support the inaugural Southern Sydney Marine Expo event, celebrating the new Marina Bayside in Taren Point.

Founder and Director of Agent99, Sharon Zeev Poole, said: "As we enter the final months of 2025, we're seeing real momentum across several promising sectors, particularly in the wellness and AI space.

"We look forward to executing dynamic campaigns for these new clients and growing our roster in these speciality areas."

In addition to these new appointments, the agency has also celebrated ongoing client relationships in the lifestyle and consumer space with Click Frenzy and Hunter Valley Gardens re-signing for new campaigns.

Access Communications has been selected as the official public relations agency for Jacob & Co.’s boutique grand opening at Takashimaya S.C., Singapore.

The agency will lead strategic media and influencer engagement as well as strengthen the brand’s visibility and desirability in the Singapore market.

Mad Hat Asia has won several new clients, namely Bulgogi Syo, the Stroke Services Improvement Team (SSI), Vertical Institute as well as Aniba.

Under these mandates, the agency is responsible for public relations, media engagement and KOL activations.

The World Christmas Market has also renewed its partnership with the agency, engaging Mad Hat Asia for support across press releases, spokesperson interviews as well as media and influencer engagement at the event's media preview.

Danielle Chow, Country Lead, Singapore at Mad Hat Asia, says, “It’s an exciting chapter for us at Mad Hat Asia as we branch into new sectors like adult education and healthcare, while staying true to our strengths in F&B and hospitality. We’re driven to keep creating work that connects and makes people feel something.”