Katie Aung has stepped up to Director of Marketing and PR at Meranti Green Steel, a green iron and steel company with offices in Thailand, Singapore, and Oman. Based in Bangkok, she leads the company’s global marketing and communications strategy, overseeing PR activities across APAC, the Middle East, and Europe.

With more than 9 years of experience across APAC, Katie has held senior marketing and communications roles spanning the agency, corporate, and technology sectors.

Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.
 

Independent creative communications agency, alt/shift/, has announced the appointment of AI specialist, Tommy Hyde. Having worked alongside the agency's leadership team, has been tasked with building proprietary AI tools and systems, whilst working alongside clients to identify opportunities within their teams and business.

The appointment comes as alt/shift/ launches its first propriety tool, The Culture Wire. Conceived by the agency's Head of Social and Content, Damian Davitt, The Culture Wire is an AI-powered system that analyses patterns across media, online conversation and behaviour, and identifies cultural momentum before it reaches the mainstream.

alt/shift/'s Melbourne Managing Director, Sam Vassos, said: "At a time when a lot of people are talking about the impact or opportunities AI brings, we’re proudly investing and implementing smarter, more effective ways to deliver for our clients. Tommy's expertise gives us the technical capability to genuinely capitalise on what AI can do, and we're already seeing the impact of that across the agency.

"In PR and social, timing isn't just important - it's everything. Cultural moments, news cycles, trending conversations move fast, and if you're not structured to capitalise immediately, you're perpetually reacting instead of leading. Our clients are loving the pace at which we're able to bring them genuine opportunities, not missed moments."