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Qualia Advisory officially launches

Written by Telum Media | Aug 21, 2025 4:00:00 PM

After close to five years at McKinsey & Company, Symon Madry has embarked on a new adventure, launching independent consultancy, Qualia Advisory.

The firm offers services spanning executive communications, thought leadership, senior communications leadership, strategy, and business growth. Symon described Qualia Advisory as blending 'the art of communication with the science of perception' to drive connection and change.

Backed by more than two decades of industry experience, Symon was most recently at McKinsey & Company. Prior to that, he was Red Havas' Head of Technology and Business, and has held numerous other senior appointments at global agencies in Australia and the UK.