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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Qualia Advisory officially launches</span>

Qualia Advisory officially launches

After close to five years at McKinsey & Company, Symon Madry has embarked on a new adventure, launching independent consultancy, Qualia Advisory.

The firm offers services spanning executive communications, thought leadership, senior communications leadership, strategy, and business growth. Symon described Qualia Advisory as blending 'the art of communication with the science of perception' to drive connection and change.

Backed by more than two decades of industry experience, Symon was most recently at McKinsey & Company. Prior to that, he was Red Havas' Head of Technology and Business, and has held numerous other senior appointments at global agencies in Australia and the UK.

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Airbus names regional comms leader

Jay Krishnan has been appointed Communications Director, Southeast Asia at Airbus.

Based in Singapore, she oversees the company’s corporate communications, brand reputation, stakeholder management, and digital communications for the region. Jay brings more than two decades of communications experience in consultancy, government, hospitality, maritime, and aerospace sectors. 

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FerriFirenze welcomes Press and Celebrities Manager

After more than six years with SEC Newgate Middle East, Giada Dionisio has moved to an in-house role and joined FerriFirenze. As Press & Celebrities Manager at the Italian handcrafted jewellery maison, she leads the brand's international PR strategy, overseeing global media relations, KOL partnerships, celebrity dressing, and high-profile jewellery placements for red carpets and key international events, supporting FerriFirenze's continued global expansion.

At SEC Newgate Middle East, Giada led integrated PR and communications strategies for luxury and lifestyle brands, including Max Mara Group, Clinique La Prairie, Istituto Marangoni, and Level Shoes. Prior to that, she was based in Milan in a product marketing role for Giorgio Armani's beauty line.

"Joining FerriFirenze is an exciting opportunity to bring together everything I've learned throughout my career in communications with a brand that embodies exceptional craftsmanship, creativity, and authentic Italian heritage. I'm looking forward to strengthening the maison's global visibility while building meaningful relationships with media, tastemakers, and talents around the world," said Giada.

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H/Advisors Klareco promotes Associate Director in Singapore

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.