PURPLE has been appointed the communications agency of record for ba&sh in the Hong Kong market.
With a focus on storytelling and integrated digital-first campaigns, the agency is tasked with leading the womenswear label's PR strategy and communications in the local market. The scope encompasses strategic media relations, VIP and celebrity dressing, influencer engagement, and stylist outreach.
"We are thrilled to welcome ba&sh to PURPLE’s fashion portfolio," commented Kieran Ho, Senior Vice President - Hong Kong at PURPLE. "As a brand that perfectly captures the essence of effortless Parisian chic with a modern, conscious soul, ba&sh is a natural fit for the Hong Kong market.
"Our goal is to bridge that signature French 'joie de vivre' with Hong Kong’s dynamic fashion landscape, leveraging our deep-rooted connections in the VIP and digital space to create a narrative that is both aspirational and authentic. In an era where consumers value both style and substance, we look forward to amplifying ba&sh’s B Corp-certified commitment to innovation and community."