PR News
PURPLE Hong Kong

PURPLE Hong Kong welcomes womenswear label into fashion roster

PURPLE has been appointed the communications agency of record for ba&sh in the Hong Kong market.

With a focus on storytelling and integrated digital-first campaigns, the agency is tasked with leading the womenswear label's PR strategy and communications in the local market. The scope encompasses strategic media relations, VIP and celebrity dressing, influencer engagement, and stylist outreach.

"We are thrilled to welcome ba&sh to PURPLE’s fashion portfolio," commented Kieran Ho, Senior Vice President - Hong Kong at PURPLE. "As a brand that perfectly captures the essence of effortless Parisian chic with a modern, conscious soul, ba&sh is a natural fit for the Hong Kong market.

"Our goal is to bridge that signature French 'joie de vivre' with Hong Kong’s dynamic fashion landscape, leveraging our deep-rooted connections in the VIP and digital space to create a narrative that is both aspirational and authentic. In an era where consumers value both style and substance, we look forward to amplifying ba&sh’s B Corp-certified commitment to innovation and community."

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Raffles Hotels & Resorts appoints regional PR agency for Asia

COMPANION COMMUNICATIONS has been appointed as the regional agency for Raffles Hotels & Resorts. The mandate encompasses public relations, marketing communications, strategic advisory, storytelling, partnerships, content creation, and crisis support for Raffles Hotels & Resorts in the Asian region.

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Commenting on the news, Dominique Backhouse, Managing Director of COMPANION, remarked, "COMPANION leverages local knowledge and deep industry insights to give clients a competitive edge. We are thrilled to be appointed by Raffles Hotels & Resorts, a leader of hospitality globally, as we continue to work with some of the best brands within the sector."

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Chaumet welcomes new regional marcomms manager

Clayton Lau has joined Chaumet as Marketing and Communications Manager, Southeast Asia.

Bringing more than seven years of experience in luxury brand communications, he leads public relations activities across the region, including media relations, global communications localisation, influencer engagement, and content development. He also supports boutique activations, client experiences, and strategic partnerships.

Clayton most recently served as Public Relations Manager at Cartier, where he led the brand’s public relations efforts in Singapore, including media relations, regional and international press trips, and special events.