PURPLE has been appointed the communications agency of record for ba&sh in the Hong Kong market.
With a focus on storytelling and integrated digital-first campaigns, the agency is tasked with leading the womenswear label's PR strategy and communications in the local market. The scope encompasses strategic media relations, VIP and celebrity dressing, influencer engagement, and stylist outreach.
"We are thrilled to welcome ba&sh to PURPLE’s fashion portfolio," commented Kieran Ho, Senior Vice President - Hong Kong at PURPLE. "As a brand that perfectly captures the essence of effortless Parisian chic with a modern, conscious soul, ba&sh is a natural fit for the Hong Kong market.
"Our goal is to bridge that signature French 'joie de vivre' with Hong Kong’s dynamic fashion landscape, leveraging our deep-rooted connections in the VIP and digital space to create a narrative that is both aspirational and authentic. In an era where consumers value both style and substance, we look forward to amplifying ba&sh’s B Corp-certified commitment to innovation and community."
PURPLE Hong Kong welcomes womenswear label into fashion roster
Telum Media creating connections
Get in touch to learn more
You might also enjoy
Medill Executive Education at Northwestern University has released its Medill 2026 CCO Monitor Survey Results, “The Medill CCO Monitor: Defining the Competencies of C-Suite Success.”
Conducted between September and November 2025, the survey features responses and insights from 125 senior communications executives from across industries.
Participants shared insights into the modern chief communications officer role, including the importance of being a business leader first, a comms leader second; developing leadership, judgement, and influence; and maintaining curiosity and learning.
Key survey findings include:
- Respondents ranked strategic business thinking and financial acumen (66 per cent), executive presence and ability to counsel C-suite leaders (66 per cent), and mastery of the communications craft (53 per cent) as the three most important skills for success as a CCO.
- Business and financial acumen (24 per cent) and executive presence(24 per cent) were also selected as the top skills CCOs needed to develop on the job most after becoming a senior communications leader, followed by cross-functional leadership; influencing without authority (19 per cent).
- Respondents ranked the same three qualities as the top skills that the senior leaders on their current team need for the CCO role: business and financial acumen (76 per cent), executive presence (64 per cent), and cross-functional leadership (56 per cent).
- In response to the most important professional development experiences for future CCOs, 91 per cent of participants selected working across comms disciplines as the most critical, followed by managing teams (68 per cent) and crisis management (55 per cent).
- AI and automation (66 per cent), growth of misinformation (38 per cent), and political and social polarisation (30 per cent) topped the list of external forces CCOs expect to shape their role over the next three to five years.
The St. Regis Hong Kong has announced the promotion of Vivian Wan to Director of Marketing Communications. In her new role, Vivian leads the hotel’s marketing and communications function, overseeing the development and execution of integrated strategies that increase The St. Regis Hong Kong’s brand presence.
She also drives guest engagement and supports commercial objectives across local, regional, and global markets.
“I am honoured to take on the role of Director of Marketing Communications at The St. Regis Hong Kong. I look forward to working with our talented team to craft compelling narratives and innovative campaigns that celebrate the hotel’s timeless luxury, exceptional service and unique experiences."
Vivian was most recently Assistant Director of Marketing Communications at the hotel. She brings more than a decade of industry experience, her career spanning luxury hospitality and F&B, having held roles at Rosewood Hong Kong, Aqua Restaurant Group, Maximal Concepts, and Hysan Development Company.
SEC Newgate has announced the launch of an office in Tokyo, marking the group's expansion into Japan. This new location builds upon its current presence in Asia, where it currently counts offices in Shanghai, Hong Kong, Singapore, and Australia, as well as affiliates across the region.
Leading SEC Newgate Japan's operations is Mai Mizuta, who joins as Managing Partner. She brings experience advising senior corporate leaders and global investors in reputation management, shareholder activism, cross-border M&A, and crisis communications. Mai was most recently at Teneo, where she established the firm's Japan business, and previously spent more than a decade with ION Analytics, where she served as Asia-Pacific Content Director for Mergermarket and Dealreporter.
"I am delighted to join SEC Newgate and establish the firm's presence in Japan at a time when the country's corporate, financial, and political landscape is undergoing significant transformation," commented Mai. "SEC Newgate's global platform and integrated advisory capabilities position us well to support both Japanese and multinational clients as they navigate increasingly complex strategic and reputational challenges domestically and internationally."
The Tokyo office will support Japanese and international corporates, financial institutions, and private equity firms on their domestic and international corporate affairs priorities. Services include reputation and crisis management, stakeholder engagement, financial communications, cross-border M&A, and shareholder activism defence.
The agency shared that the expansion comes as Japan undergoes significant transformation across its corporate, financial, and geopolitical landscape, driven in part by ongoing corporate governance reforms and increasing engagement from global investors. At the same time, Japanese companies are navigating complex global environments under geopolitical uncertainty and evolving stakeholder expectations.
"Japan is the world's fourth largest economy and a vitally important market across the Asia-Pacific region and around the world," said Brian Tyson, Deputy Group CEO, Head of APAC Region, and Chairman of SEC Newgate Australia. "Trade, investment, and corporate engagement between Japan and the rest of the world are only going to increase in the coming years. Establishing this new office in Tokyo means we can provide seamless advice to Japanese companies domestically, through Asia and around the world as well as providing multinationals support in this economically critical market."