Public affairs advisory 227 Partners launches

 Sharon Koh has launched The Brand Imprint, a Singapore-based boutique advisory firm specialising in online reputation management and crisis communications.

The firm focusses on two areas: proactive reputation building and crisis advisory. The former supports clients in strengthening their online presence and establishing crisis response plans before situations arise. The latter guides organisations, executives and individuals through social media and online crises to help protect and, where possible, strengthen their reputation.

Services include online reputation strategy, social media crisis planning and response, executive reputation management, crisis communications training, and courses designed to build in-house capability among leadership teams.

Sharon brings more than two decades of experience across global organisations including Procter & Gamble, Trend Micro, and Scoot, where she served as Head of Marketing. She most recently spent a decade as Digital Director of Digital Studios by APRW, advising senior leadership teams on social media communications, reputation strategy and stakeholder engagement.

“Reputation, managed well, is not about never making mistakes. It is about who you are when you do,” Sharon said.

The Brand Imprint will serve clients across Southeast Asia and the broader Asia Pacific region. 

Natasha O'Brien-Limmer has joined the team at Hampshire Property Group as Senior Area Marketing Communications Manager - New Zealand, where she will be responsible for brand positioning, stakeholder engagement, and promotional activities to drive awareness, customer engagement, and revenue growth.

She was previously Senior Marketing Manager at Vicinity Centres in Melbourne for a decade and after that, served as Head of Marketing and Communications at Selwyn District Council. Natasha has also gained in-house experience across the finance, health, retail and tourism sectors for brands such as Disney, Louis Vuitton, Country Road and more. 

Former television reporter, Belinda Zordan has been welcomed as Media and Public Relations Manager at Ramsay Health Care. She previously completed a stint at Children’s Health Queensland as Media and Communications Manager. Prior to this, Belinda held senior media roles across the state and federal government, insurance and construction sectors.