PR News

PRINZ announces newly elected executive committee

The Public Relations Institute of New Zealand (PRINZ) has revealed its new executive committee, following elections at its AGM in May 2025.

The committee comprises newly elected members, Celia Crosbie APR and Travis Logan APR, who join returning committee members, Jacquie Boer APR FPRINZ, Morwenna Mitson-Grills APR, and Eruini Paranihi for the coming year. Morwenna has been elected as PRINZ Chair and Jacquie as PRINZ Deputy Chair.

Morwenna is a communications and engagement leader with a background in broadcast journalism. Her contribution to PRINZ include leading its Central Division Committee, providing mentorship to APR candidates, and judging the annual PRINZ Awards for the past five years.

Jacquie is a PRINZ Fellow and has 30 years of experience in advertising, journalism and public relations. She is currently the Principal of WPR, where she works with various clients across Aotearoa with a focus on providing reputation management across the infrastructure, forestry and agriculture sectors.

On her appointment, Morwenna commented: "I can't thank PRINZ members enough for the warm welcome and ongoing support I've had since arriving in Aotearoa ten years ago. As a migrant to this wonderful country, PRINZ was an excellent way to get to know people and learn more about what best practice looks like at a local level. To now be elected Chair is a real honour, particularly with such a fantastic group of practitioners on the Committee.

"It's always an exciting time for us in our profession, and right now there are a whole heap of opportunities alongside some tricky challenges to navigate. PRINZ will continue to do its best to be at the forefront of supporting members to be at the top of their game and continue to advocate for the value of ethical communicators."
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Current Global MENAT fetches new pet care business win

Current Global MENAT has been appointed as the PR partner for Paws & Co., a new pet care, health and wellness business preparing to launch in the UAE.

The agency will lead the brand’s launch in the UAE, supporting the business’s ambition to create a connected pet healthcare ecosystem.

Peter Jacob, Managing Director, Current Global MENAT, said, “As a father of two dogs, I know first-hand that there isn’t a shortage of vets. With Paws & Co., this isn’t simply about another entrant into the market. Paws & Co. is founded on the idea of changing how people think about pet healthcare and building a brand and an experience designed around the needs of pets, pet parents and veterinary professionals.”

Matt Butterworth, Co-Founder Paws & Co. said, “For many pets and pet parents, the current process is fragmented, reactive and clinical yet the way people see their pets has changed, and frankly the veterinary experience hasn’t evolved at the same pace. From the beginning, we wanted to rip up the institutionalised playbook and build a pet healthcare experience that feels different. Pets are family, and their care should be personal, consistent and reassuring. In Pete and the Current Global team we have a partner that gets us and understands our intention and wider growth ambitions.”

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TEAM LEWIS introduces integrated AI platform

TEAM LEWIS has launched version one of its AI operating system, Orbital (OS1), as part of its global offering. The platform is designed to connect insight, creativity, messaging and public-facing delivery.

Orbital combines data from across public relations, customer relationship management, paid media and web activity. It is structured around three pillars:

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Orbital works with each organisation’s own data and context to identify the signals influencing reputation, demand and AI visibility.

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The platform helps teams turn insight into creative work, while preserving marketing judgement and originality.

Delivery
Orbital supports the people representing an organisation, spanning media interviews, keynote presentations and leadership moments.

Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organisations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action - helping marketing and communications teams work more effectively across markets, channels and teams.”

Chief Operating Officer at TEAM LEWIS, Yvonne van Bokhoven, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions - and the responsibility for making them well - remain human.”

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Zac McLean trades journalism for government comms

Zac McLean has been appointed Strategic Communications Manager and Speechwriter for NSW Minister for Transport John Graham. He has wrapped up nearly five years at The Daily Telegraph, most recently as Head of News. Prior to this, Zac was Executive Producer of Ben Fordham Live at 2GB.