Primary Comms Group welcomes Hardman Communications

Vanessa Regan has joined Water Industry Operations Association of Australia (WIOA) as Communications Lead. She made the move after a period of freelance writing and comms work for various organisations in Western Australia.

With over 20 years’ experience, Vanessa previously held senior comms roles in the aviation industry, including at AirAsia and the former Tigerair Australia. 

Kate Ashley-Griffiths has commenced in the utilities sector at Southern Rural Water as Senior Media Adviser. She recently finished a stint at the Department of Transport and Planning as Media Advisor and prior to that, was Corporate Writer and Editor at Yarra Valley Water. Prior to this, Kate worked as Chief of Staff for News Corp, managing a large team of editors and reporters.

Communications specialist Jasmin Woolf and journalist Faye Bradley have launched The Blended Agency in Hong Kong. The agency offers a full-service creative marketing experience, including PR and media relations, editorial and content strategy, social media, events and more, for fashion, lifestyle, hospitality and culture-led brands.

Jasmin brings close to a decade of experience as a copywriter and communications professional. She has worked with international and local companies to build their brand in Hong Kong, Asia and beyond, including Cathay Pacific, Asia’s 50 Best Restaurants, DHL, the Hong Kong Tourism Board, Wavemaker and Mr Simms Sweet Shop.

Faye has written for publications including Lonely Planet, The MICHELIN Guide, Business Insider, Variety, CNN Style, Business Traveller, Tatler Asia, SUITCASE, China Daily, Design Anthology, SCMP, Travel Weekly Asia, Time Out, Hong Kong Tourism Board, Travel + Leisure Southeast Asia. She is also the Founder of CSP Times, a luxury lifestyle and travel publication, and Co-Founder of SUITS Travel, a corporate booking platform, and Paradigm Haus, a culture print magazine. Faye is currently the Editor and Business Development Executive for Compare Retreats Magazine as well.

"Faye and I created The Blended Agency to align with the way brands want to work in this day and age. The traditional agency model - with its layers of unnecessary executives, bloated teams, and fixed overhead - simply wasn't designed for this moment. The gig economy has fundamentally transformed how talent works and how brands access it. Market trends have shown that over half of marketing professionals globally now freelance in some capacity, and agencies are rapidly moving toward what industry leaders call a core/flex model: a lean, permanent core team supported by a curated network of specialist freelancers who can be brought in as needed. That's exactly what we've built,” Jasmin said.

“At The Blended Agency, you talk to us - the founders. We then bring in a team of specialist freelancers tailored to your brief: photographers, videographers, designers, PR pros, SEO writers, all hand-picked and managed by us. That way, we’re able to bring boutique accountability with the firepower of a much bigger team."

Faye added, "Our approach is shaped by our own backgrounds. My experience is in journalism and editorial storytelling, while Jasmin comes from PR and brand communications. We also bring two different generational perspectives. I represent Gen Z, while Jasmin brings the Millennial perspective, giving us a broader understanding of how different audiences discover, engage with and connect with brands.”