PRCA Mena has launched its first regional podcast, Al Sidq (Arabic for � the truth�), as a platform dedicated to real and honest conversations with influential voices in PR, media and communication, released every two months.A
Hosted by Head of PRCA Mena and seasoned journalist, Conrad Egbert, Al Sidq's debut episode features C-suite leader and communication expert Camilla D�abo and Co-founder and Owner of Seven Media, Gregg Fray. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed.A
�The PRCA Mena�s new � vodcast� is essentially about people, the human mind and what makes it tick. Set in a relaxed, casual setting, Al Sidq is a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region�s narrative - their wins, their challenges and how they see the road ahead. Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective,� said Conrad.A
Hosted by Head of PRCA Mena and seasoned journalist, Conrad Egbert, Al Sidq's debut episode features C-suite leader and communication expert Camilla D�abo and Co-founder and Owner of Seven Media, Gregg Fray. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed.A
�The PRCA Mena�s new � vodcast� is essentially about people, the human mind and what makes it tick. Set in a relaxed, casual setting, Al Sidq is a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region�s narrative - their wins, their challenges and how they see the road ahead. Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective,� said Conrad.A
