PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The new Boards include:
PRCA MENA Advisory Board
- Chair: Ahmad Itani, Founder and CEO, Cicero & Bernay
- Amina Taher, Chief Marketing Officer, WIO Bank
- Faheem Ahamed, Group Chief Marketing & Communications Officer, G42
- Huda Buhumaid, Chief Marketing Officer, Dubai Holding
- Khaled AlShehhi, Executive Director Marketing Communications, UAE Media Office
- Maitha Ahmed, Group Director PR and Communications, PureHealth
- Nahla Kamal, Vice President, Marketing Communications & Corporate Affairs, Nestlé MENA
- Nicholas Sandham, Vice President Corporate Communications, Alshaya Group
- Shaikha Alaraimi, Government Communications and International Relations Advisor, Securities and Commodities Authority (SCA)
- Shaima Al Suwaidi, CEO of Arts, Design and Literature, Dubai Culture & Arts Authority
- Taif Al Amiri, Director of Government Communication Department at Ministry of Higher Education and Scientific Research
PRCA MENA Strategy Board
- Chair: Imad Lahad, Global Chair – AI and Intelligence, APCO
- Alice Walker, Managing Director, Four Agency
- Ashraf Shakah, President, Public Relations and Influence, Memac Ogilvy
- Barry King, Managing Director, Action Global Saudi Arabia
- Claire Micheletti, Founder and Joint Managing Director, Cosmopole Consultancy
- David Kingsmill-Moore, Managing Director, Edelman UAE
- Gregg Fray, Owner, Seven Media
- Loretta Ahmed, Founder and CEO, Houbara Communications
- MacLean Brodie, CEO, MSL Group Middle East
- Sophie Simpson, Managing Director, Ruder Finn Atteline
Conrad Egbert, Head of PRCA MENA, said: “The industry in this region is evolving quickly with a need to address culture, artificial intelligence and the role of the Arabic language with discipline and intent. Our MENA strategy is designed to provide structure to that work and if it delivers measurable results in the UAE, it will inform how we implement across MENA.”