PRCA APAC Sustainability Group presents: Mastering Authentic Impact Communication

Amnesty International Australia has appointed Andrew Beswick as Strategic Communications Manager. After a long previous stint at Amnesty managing campaigns and communications up until 2016, he has returned to lead media strategy and digital comms for its human rights campaigns.

Following his earlier tenure, Andrew went on to work in senior roles across the not-for-profit and government sectors, including at Oxfam Australia, Wyndham City Council and National Disability Services.

Petrie PR has been appointed as the public relations partner for NIHI Rote & Hospitality Academy, overseeing communications across Indonesia and key Southeast Asian markets, including Singapore, Malaysia, Thailand, mainland China and Hong Kong.

The appointment builds on Petrie PR’s longstanding relationship with the NIHI, having previously supported campaigns and communications for NIHI Sumba.

As strategic PR partner, Petrie PR leads storytelling, media relations and brand positioning for NIHI Rote & Hospitality Academy, with a focus on communicating its positioning at the intersection of education, culture and hospitality. 

Castlery has appointed bSIDE as its strategic communications agency, following a competitive pitch. The appointment began in January for an initial one-year term.

The agency will support Castlery’s corporate communications strategy and reputation management as the company expands internationally. Its remit includes developing corporate messaging led from Singapore and aligned across key markets.

Jay Wong, Head of Corporate Affairs at Castlery, said, “As Castlery continues to expand internationally, it is important that we communicate our growth journey and brand in a clear and purposeful way. bSIDE demonstrated a strong understanding of who we are and what we stand for, and we look forward to working with them to shape our core corporate messaging”.