PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >PRCA APAC joins hands with TalentTrust to empower charities</span>

PRCA APAC joins hands with TalentTrust to empower charities

PRCA APAC has entered into a strategic partnership with TalentTrust, to bridge the communications capability gap in the non-profit sector in Singapore.

TalentTrust connects business professionals with local charities through skills-based volunteering opportunities. With a focus on long-term sustainability, the organisation helps charities tackle various challenges, including strategy, fundraising, and leadership. Through this partnership, PRCA APAC and TalentTrust will work hand in hand to empower non-profits with stronger communication strategies, resources, and mentorship

�At TalentTrust, we believe that strategic communications is not a luxury � it�s a necessity for impact,� Lisa Gainer, CEO of TalentTrust, said.

�Our partnership with PRCA marks an exciting step forward in equipping charities with the media and PR expertise they need to tell their stories powerfully, build trust, and amplify their impact. We�re thrilled to connect the sector with professionals who are passionate about using their skills for good.�

Ed Burleigh, Head of PRCA APAC, added, �TalentTrust does vital work bridging the gap between corporate skills-based volunteers and charities across Singapore. We�re excited to support their mission by helping non-profits strengthen their communications strategies, while giving our members the opportunity to apply their expertise in truly meaningful ways. On a personal note, I�ve followed TalentTrust�s progress for several years and it�s an honour to now formalise this partnership.�
Previous story

Telum Talks To: Jonathan Tan from VoxEureka

Next story

Adelina Cubelic steps up as Head of Communications

You might also enjoy

Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

Grayling
Moves

Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

Tonic
Industry update

Tonic continues Australian growth with new client win

Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.

Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.

Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.

"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."