PR Wonderland grabs new lifestyle win

Independent PR and events agency, Agent99, has been appointed to lead the Australian launch of Canadian furniture brand, Cozey, marking the company’s first expansion outside North America.

Following a competitive pitch, Agent99 will drive earned media, creator partnerships, and experiential activity to introduce the brand to the local market. The agency will also deliver an experiential house take over activation, ‘Australian Home of Cozey’, in May.

Agent99's Founder and Director, Sharon Zeev Poole, said the campaign is designed to connect the brand with evolving consumer behaviours and tastes in the Australian market.

"The way Australians live is changing, and that’s creating new expectations around how homes function," she said.

"Our role is to introduce Cozey in a way that feels relevant to those shifts and to build awareness through experience-led storytelling."

Jemima Crawford Smith has returned to iD Collective and commenced a new role as Account Director. She was at alt/shift/ for two and a half years, most recently as Account Director.

Jemima initially joined iD Collective in 2023 and prior to that, was at Arize.  

artikel:, a Dubai-based luxury hospitality brand consultancy, has appointed Anita Drahos-Nambiar as Director of Marketing & PR.

In this role, Anita leads marketing and public relations strategy across client accounts, advising on brand positioning, integrated campaigns and storytelling with impact, and working closely with client leadership teams to enhance brand visibility, audience engagement, and commercial performance.

Anita brings close to two decades of experience across the Middle East and Europe, most recently serving as Director of Marketing and Communications at Shangri-La Dubai. She has also held senior leadership roles with IHG Hotels at Dubai Festival City, Caesars Palace Bluewaters Dubai, Hard Rock Hotel Budapest, and Royal Caribbean Arabia, where she led regional marketing for Royal Caribbean International and Celebrity Cruises.

“This is a key milestone for artikel: as we continue to build a highly specialised consultancy. Anita brings a strong combination of strategic insight and executional excellence, with deep experience across luxury hospitality brands. Her appointment reflects the direction we are taking as a business," said Marc Cox, Managing Director, artikel:

On the appointment, Anita said, “I am pleased to be joining artikel: at this stage of its growth. The consultancy has a clear point of view, with a strong focus on thoughtful brand positioning, compelling narratives and disciplined execution, making the work both relevant and commercially effective.”