Ecommerce company, PChome, has welcomed Abby Chiu as Head of PR & Corporate Affairs.
In her new role, Abby leads PChome’s public relations and corporate communications function, overseeing brand communications, media relations, corporate reputation management, crisis communications, as well as ESG-related communications. She also works closely with internal stakeholders on corporate messaging, public affairs and government relations to support the company’s long-term brand reputation strategy.
Abby brings over a decade of experience across brand communications, public relations, and marketing. Based in Taipei, she previously held senior roles at consumer and e-commerce brands, including Milksha and Pinkoi, where she managed regional PR strategies across Taiwan, Hong Kong, and Japan.