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Abby Chiu
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PChome appoints Head of PR & Corporate Affairs

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16 December 2025 3:29 AM
1 min read

Ecommerce company, PChome, has welcomed Abby Chiu as Head of PR & Corporate Affairs.

In her new role, Abby leads PChome’s public relations and corporate communications function, overseeing brand communications, media relations, corporate reputation management, crisis communications, as well as ESG-related communications. She also works closely with internal stakeholders on corporate messaging, public affairs and government relations to support the company’s long-term brand reputation strategy.

Abby brings over a decade of experience across brand communications, public relations, and marketing. Based in Taipei, she previously held senior roles at consumer and e-commerce brands, including Milksha and Pinkoi, where she managed regional PR strategies across Taiwan, Hong Kong, and Japan.

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